I was curious as to what you guys thought of the SEO industry and if it is helpful in the local HVAC industry.
True targeting the right keywords can be very beneficial in the HVAC industry and to your website. This is because HVAC websites can be more searchable in different search engines. Plus, you can earn higher ROIs.If done right, SEO can be very beneficial in providing low cost leads.
Depending on your market and competition, it might take more time/money to rank for your keywords.
I'd say that the number of shady SEO firms is only exceeded by the number of shady home service professionals
A couple tips to avoid hiring the wrong SEO firm:Just be careful when hiring a firm - some use bad methods that work for a short while but then in the end you get screwed
I think this is a really important factor when considering an SEO company. If they're not being straight up with you about what they're doing and how it's going to impact your website traffic, then they're probably a little suspect, kinda "shady" like someone else mentioned.We've been having a lot of success with our SEO firm. One this that helps a lot is that they're totally transparent - every month we get a report that shows exactly what they've done for our site and how much our traffic has grown.
Many aspects of SEO are simple - just like many aspects of the HVAC business are simple!Actually SEO is just simple. Doesn't have to be really complicated. The only things that complicate it is those people who don't adhere Google and other search engine's guidelines. I am saying that it is simple because it is. You don't have to hire anyone. You can actually do it yourself if you have the time.
Good for you.We've been having a lot of success with our SEO firm. One this that helps a lot is that they're totally transparent - every month we get a report that shows exactly what they've done for our site and how much our traffic has grown. They've got good writers who seem like they know what they're doing, and it's helped up a lot!
What's you SEO company?I think this is a really important factor when considering an SEO company. If they're not being straight up with you about what they're doing and how it's going to impact your website traffic, then they're probably a little suspect, kinda "shady" like someone else mentioned.
Overally, I've had great experience with my SEO company. It's really helped the traffic to our website and sales.
:blink: Seriously, I said simple because it is simple. Make a content, but make it a worthy one. The one which will make contractors/electricians/etc. interested and make it a useful one worthy for a layman's view.Many aspects of SEO are simple - just like many aspects of the HVAC business are simple!
In all seriousness, some aspects of SEO are simple. Others are not (and the ones I'm talking fall well-within Google's rules).
Much of (ethical) SEO is about creating great content - information that helps your prospects solve their problem (and one of their problems might be how to choose the right hvac contractor for their particular problem!). In this regard, SEO is simple (assuming you write well and have the time - to BIG question marks for many).
This said, the best content in the world will never be found by Google, Yahoo, etc. if it's placed on a poorly coded and structured website. Again, making sure your site is coded and structured properly is easy if you're starting from scratch, but a lot of HVAC companies aren't. I can't tell you how many contractors I've seen torpedo their SEO efforts by building a new site without permanently redirecting all of their old URLs to the new location.
So, I'd say that many HVAC contractors would find assessing - and fixing - site coding and structural issues complicated. Another example of a complex aspect of SEO is improving site speed and page load times. I fail to see the connection between simplicity and Google's rules.
Improving site speed is FAR beyond what most webmasters and contractors can do on their own, but Google has publicly said that site speed is a ranking signal.
Anyway - the key phrase you mention above is "if you have the time." No SEO geek is going to order and outfit a new service truck for you, manage and train your techs or handle a botched furnace install.
If you want to grow (and for many, this is a big "IF"), you should only do what you can do and delegate/outsource the rest.
My $.02, hope it helps!
There's a new service coming out - the name escapes me at the moment. I believe that one of their concepts is to help HVAC contractors identify the best keywords for SEO and help them track their rank for their geographic market (vs. their competitors).Still not quite sure which keywords/phrases we should go after
Many (but not all) are likely engaging in strategies that be deemed a violation of Google's Webmaster Guidelines.I don't know how so many can guarantee top listings also.