I have been in the HVAC business for a few years now and have always been word of mouth. We have gotten to 1 mil + a year just from this but want to double or triple this in the next couple of years. In the last 2 years we have tried yellow pages, service magic, flyers, internet yellow pages, and others to no avail. Right now we spent about $ 1500 a month on advertising and it is a total waste of money. I want to put that money into a sales position but do not know how to set up that position as far as pay and commission. Any help on this would be great.