I was curious as to what you guys thought of the SEO industry and if it is helpful in the local HVAC industry.
I think this is a really important factor when considering an SEO company. If they're not being straight up with you about what they're doing and how it's going to impact your website traffic, then they're probably a little suspect, kinda "shady" like someone else mentioned.We've been having a lot of success with our SEO firm. One this that helps a lot is that they're totally transparent - every month we get a report that shows exactly what they've done for our site and how much our traffic has grown.
There's a new service coming out - the name escapes me at the moment. I believe that one of their concepts is to help HVAC contractors identify the best keywords for SEO and help them track their rank for their geographic market (vs. their competitors).Still not quite sure which keywords/phrases we should go after
Many (but not all) are likely engaging in strategies that be deemed a violation of Google's Webmaster Guidelines.I don't know how so many can guarantee top listings also.
After Google algorithm updates ..we should be very careful about link building campaigns for driving quality inbound links....Absolutely, SEO is important. I'm sure you'll agree that a large percentage of your client base looks for contractors on the internet. The two sides of SEO that are important are on-site SEO, and link building. You want to make sure that your site is first optimized for the search engines to correctly crawl your pages and present your sites in the results. After that has been set up properly, you can go about a link building campaign to drive inbound links to your site and increase your search engine authority. We have been working with a great SEO team in town, and like the other guys have said, you want to do your research; there are a lot of 'spam' like SEO companies that will actually hurt your site's rankings in the long run.