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SEO? Thoughts? Bones to pick?

 
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Old 08-03-2012, 02:28 PM   #21
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Re: SEO? Thoughts? Bones to pick?


The Google adwords keyword tool is a great tool. Take advantage of it!!!

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Old 09-18-2012, 06:08 PM   #22
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Re: SEO? Thoughts? Bones to pick?


I'm the Marketing Director for Justrightair.com and I've worked as an SEO Director for an SEO company that specializes in HVAC company's. SEO can be a dangerous tool if used incorrectly. Google's latest update has put many websites in hot water and Google has sent out emails to many webmaster saying their site isn't being crawled because they have gained "unnatural links".

Google's latest update has hurt websites even when they tried to follow all the rules. Google made over 500 changes to their algorithm and there is no way for an average HVAC business owner to keep up on the latest updates. If used properly, SEO can be your number one source of leads.

Do some research before you hire any SEO company.
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Old 09-24-2012, 07:07 AM   #23
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Re: SEO? Thoughts? Bones to pick?


As an FYI and for those of you already involved in SEO for your company... I received a demo of a new (yet to be named) SEO software designed specifically for hvac and plumbing contractors. There are a million tools out there and I've demoed or used nearly all of them, but this one had some features I thought would be particularly helpful for the typical hvac contractor (vs. SEO geek).

It does all the stuff you'd expect - weekly/monthly website audit, rank tracking (audits and rank tracking for your competitors as well - so you can see how you stack up). It has a list of the top performing hvac and plumbing keywords (the keywords that, on the whole, generate the most searches and leads), so that all you have to do is enter the cities you service and it will do the rest. But what I thought was especially cool was that it will allow you to see exactly what changes were made to your website from month-to-month.

I can't tell you how many HVAC contractors tell me that they've hired an SEO guy, but have no idea what he's doing for the fee they pay him (stupid, I know).

I've asked for an account once they get it finished. I'll do a full report once I get a chance to use it for a while.

Ben
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Old 09-24-2012, 11:38 AM   #24
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Re: SEO? Thoughts? Bones to pick?


Absolutely, SEO is important. I'm sure you'll agree that a large percentage of your client base looks for contractors on the internet. The two sides of SEO that are important are on-site SEO, and link building. You want to make sure that your site is first optimized for the search engines to correctly crawl your pages and present your sites in the results. After that has been set up properly, you can go about a link building campaign to drive inbound links to your site and increase your search engine authority. We have been working with a great SEO team in town, and like the other guys have said, you want to do your research; there are a lot of 'spam' like SEO companies that will actually hurt your site's rankings in the long run.
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Old 09-26-2012, 07:11 PM   #25
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Re: SEO? Thoughts? Bones to pick?


hey Ben... can you tell me how you added the signature line at the bottom of your posts?
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Old 09-29-2012, 03:45 PM   #26
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Re: SEO? Thoughts? Bones to pick?


Quote:
Originally Posted by Spyke45 View Post
hey Ben... can you tell me how you added the signature line at the bottom of your posts?
I think it's My Account (top right) > My Settings > Signatures (left side navigation) (this is from memory). If you can't figure it out, let me know and I'll walk through the process and outline it for you!

Ben
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Old 01-26-2013, 07:07 AM   #27
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Re: SEO? Thoughts? Bones to pick?


Quote:
Originally Posted by ssparay View Post
Absolutely, SEO is important. I'm sure you'll agree that a large percentage of your client base looks for contractors on the internet. The two sides of SEO that are important are on-site SEO, and link building. You want to make sure that your site is first optimized for the search engines to correctly crawl your pages and present your sites in the results. After that has been set up properly, you can go about a link building campaign to drive inbound links to your site and increase your search engine authority. We have been working with a great SEO team in town, and like the other guys have said, you want to do your research; there are a lot of 'spam' like SEO companies that will actually hurt your site's rankings in the long run.
After Google algorithm updates ..we should be very careful about link building campaigns for driving quality inbound links....
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Old 10-29-2013, 11:57 AM   #28
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Re: SEO? Thoughts? Bones to pick?


Quote:
Originally Posted by bluecorona View Post
I'd say that the number of shady SEO firms is only exceeded by the number of shady home service professionals

SEO is a new (still) and unregulated industry. You can't go to Wharton and major in SEO; there are no (reputable) certifications, etc. As a result, everyone and their brother is a "purported" SEO expert. The solution is, in my humble opinion, to learn as much as you can about SEO. There are millions of DIY SEO sites like this.

Read them and ask questions (anyone going to ACCA in Vegas??).

Any time you invest in the SEO process will be worth it. Ask any (decent size) HVAC contractor and my guess is that they'll tell you SEO is one of their top sources of new business (probably #1 or #2 behind word of mouth). Over a one year or greater timeline, it has the highest ROI of any marketing strategy I've ever tested.

If you're small (have more time than money) or large ($20MM+), you should do whatever SEO work you can in-house.

This means:

  • + Keyword research and competitor analysis
  • + Assessing your code and site structure
  • + Creating unique and relevant content (establish yourself as THE expert in your area)
  • + Building your overall web authority (get other authoritative sites to link to you as a resource)

If you're strapped for time, pay someone to do the keyword research and competitor analysis for you. Likewise, assessing your site code and structure is important, but often overlooked. How much do you really know about HTML, CSS, JavaScript, robots.txt files, canonical tags, 301 redirects, etc.? Putting great content on a poorly coded site is like rowing against the tide. Spend some time and make sure that Google, Yahoo and Bing can find, read and index each page of your site.

Again, if you can't figure out how to do this on your own, or you lack the time, hire a pro.

Creating great content is something almost anyone can do. Same thing with getting other authoritative sites to link to you. Whether you do it in-house or outsource it comes down to the question: What's the best use of your time? Can an SEO consultant buy equipment to help you run your business more efficiently? No. Can an SEO consultant help you put better systems in place so that you can better utilize your techs when June/July rolls around? Negative.

If you've got more time than money, do it in-house. If you're busy, do only what only you can do - delegate the rest.

I'll leave you with a final thought - Almost no matter what situation you're in, you don't want to hire an "SEO expert". What you really need is someone that knows BUSINESS (and the HVAC business in particular) first - then SEO and online marketing. Recognize that SEO is one arrow in a much larger quiver. For example, you're wasting your money on SEO if your website's true visit-to-lead conversion rate is less than 15%. Most of you aren't even tracking this.

How can I make this blind assertion? Easy - hardly anyone (like less than 5%) - in any service industry - tracks it correctly/accurately. Contact me and I'll show you.

If the SEO consultant you're talking to isn't asking you about service vs. replacement, the seasonality in your market and how to manage your lead-gen programs to finance your business through the slow seasons, your gross margins, how much you can afford to spend to acquire a new client, what your website's TRUE visit-to-lead conversion rate is (and suggesting you track this if you don't know it today), etc., you're probably talking to the wrong person - IMHO.

Hope this helps!

Ben
Really helpful insights here Ben! I couldn't agree more.
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Old 12-31-2015, 04:50 PM   #29
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Re: SEO? Thoughts? Bones to pick?


Working on search engine optimization is more interesting and profitable than engaging with Google adwords, provided that this mission is supported by a pro in SEO. It is true that the result take several months to see the website on the top 10, but once this is achieved, the traffic will be much more profitable than Adwrods because the latter requires a important commitment in terms of money
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Old 05-16-2017, 02:33 PM   #30
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Re: SEO? Thoughts? Bones to pick?


DEFINITELY worthwhile. You just have to make sure you do it right. If you don't go in with a proper strategy, you're not going to get results.

It's a bit of a full-time job, too. We ended up hiring a local company to handle our SEO and online marketing, and it's been worth every penny.

These days, clients go online to find HVAC services so you've got to be there. Look into local SEO specifically, especially if you're just starting out.
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Old 01-22-2018, 09:24 AM   #31
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Re: SEO? Thoughts? Bones to pick?


SEO is a much needed tool in todays market
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Old 01-22-2018, 09:24 AM   #32
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Re: SEO? Thoughts? Bones to pick?


SEO is am uch needed tool in today smarket
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